How to write an effective meta description

How do I write an effective meta description? What is a meta description? You are generally awarded about characters for this space, although recently Google has been experimenting with including more character spaces for certain results.

How to write an effective meta description

Meta descriptions, though not directly related to search engine rankings, play an extremely important role in improving click-through rates from search engine results pages.

In fact, research shows that achieving above-expected CTRs can result in better organic rankings, so by making meta descriptions more relevant to related search queries, webmasters stand to gain an indirect boost in organic search rankings. What is a Meta Description? In this example, we have highlighted the meta-description in yellow.

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How to Write a Meta Description Factors to consider Guidance Meta description length Meta descriptions can be any length, but search engines will truncate cut off anything longer than around characters. Know what your marketing message for each page is and communicate it clearly within this character limit.

Unique meta descriptions Your meta description is a marketing message for the page to which it is associated.

What is a meta description? Meta descriptions are HTML attributes that provide concise summaries of webpages. They are between one sentence to a short paragraph and appear underneath the blue clickable links in a search engine results page (SERP). The second most common SEO (or back-end) mistake businesses make with their content (other than bad content itself) is the issue of writing poorly formed meta descriptions, which will be the central theme to this post. The meta description is a snippet of up to about characters – a tag in HTML – which summarizes a page’s content. Search engines show the meta description in search results mostly when the searched-for phrase is within the description, so optimizing the meta description is crucial for on-page SEO.. What does a meta description do?

For this reason, we recommend that every meta-description is unique to the page and that it highlights the unique purpose or benefit that each page serves. More importantly, having duplicate meta descriptions can result in sub-optimal rankings for the pages in question. Include a marketing message Are you selling products or services, or is your page purely informational?

What can the user expect to get from your page by clicking on it? Explain clearly why people should visit your website.

Use your meta description as a marketing message and ensure it communicates the value the user will get from coming to you. Incorporate a clear call to action A clear call to action is more likely to elicit the response you want.

Include relevant keywords If a search query closely matches your meta description, Google will highlight the search term in the description using bold formatting.

This makes your listing more enticing to the user by pointing out the relevance to the search query. So think about the keywords you are targeting — which search terms do you hope to appear for? Use those terms in your description.

One tactic we often suggest to improve CTR is to combine keywords with emotional triggers or calls to action to create eye catching meta descriptions.

Moreover, if a search query closely matches keywords included in your meta description, Google will highlight those keywords within the description, as you can see below in the meta description taken from our SEO services page.

If you have pages on your website with a low word count such as video pages, then Google will often crawl the first piece of code they can find on the page and return it in your search listing.

If your website has pages that have limited text based content then I would certainly recommend adding meta descriptions to those pages if you want to increase organic CTRs.

For us, creating or changing our meta description is a simple process as WordPress our content management system has been set up to allow this via SEO plugins.

how to write an effective meta description

If your website is also based on a CMS i. Do you use meta descriptions on every area of your website?Once you realize that meta descriptions do have an impact on search ranking, it may inspire you to write better meta descriptions. The relationship between the meta description and search engine.

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How to Write an Effective Meta Description (Yes, They Still Matter) What is a meta description? Meta-descriptions play a big role in search results. In case you're unfamiliar with the term, a meta description is the snippet of information below the link of a search result.

Its purpose is to describe the contents of the page to the searcher. How to Write a Superb Meta Description Once you’ve decided that this is something worthwhile that could improve your bottom line, it’s important to put your best foot forward.

In order to write effective meta descriptions, you may need the help of a good copywriter. Writing a simple, effective, compelling meta description is no harder than writing a simple, compelling, effective sentence or call to action. In fact, your meta description, at the most basic level, is a just short summary of what your web page or blog post is about.

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